Email Marketing that Converts: Here's How
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To help you maximize email marketing, I'm sharing how to know if what you're currently sending is working- or not, and how to improve...
TL Authentic
Oct 82 min read
We're bullish on Email Marketing for Small Business. Here's Why.
Did you know email marketing has the potential to convert subscribers into paying customers at a rate 5X that of organic social and Google?
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TL Authentic
Feb 122 min read
Winner of Super Bowl Ads 2024??? The King of Beers Still Reigns.
Nothing "Old School" about this Delivery: Budweiser Proves Out the Power of Commitment to Brand, Audience & Story. $7M per spot, hours of...
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TL Authentic
Jan 183 min read
2024 Marketing Trends: Advancing Strategies for Business Growth
The number 24 holds special significance: There are 24 hours in the day, 24 carats in 100% pure gold, 24 total major and minor keys in...
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TL Authentic
Sep 12, 20233 min read
ADVANCE TO GO and collect $200? Here's why businesses shouldn't skip the work.
Stop the rushed marketing madness and read our tips to make a plan to achieve results for your business.
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TL Authentic
Jul 5, 20233 min read
Year's Half Through! Five tips to perform a mid-year marketing check-up.
While you were tubing, floating and relaxing over this long holiday weekend, a generally unacknowledged milestone passed: The official...
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TL Authentic
May 12, 20234 min read
Wanna Connect with the Mom Audience? Here's How to Market to Moms.
As we get ready to celebrate Mom this weekend, and as a Mom of two gorgeous boys, we felt it timely to discuss the most powerful...
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TL Authentic
Apr 25, 20232 min read
Know. Your. People.
In a world of multiple platforms, marketing verticals and digital tools, it can be challenging to decide how to most effectively allocate...
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TL Authentic
Mar 22, 20233 min read
Reimagine "About Us." Marketing through Storytelling.
In late 2021 as the world was trying to re-emerge from the pandemic, I began working with a member association in the wine industry. ...
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TL Authentic
Jan 20, 20233 min read
Quick & Easy Personal Inbox Clean-Up
January 20, 2023 As bonus content to our business email contact clean and sort, we're providing a few simple, steps to purge your...
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TL Authentic
Jan 19, 20233 min read
Foundational Marketing Must-Do's, #2: Email Database Clean & Sort
January 19, 2023 Over the year, an email contact database expands, contracts, and is exercised repeatedly as we send email news,...
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TL Authentic
Jan 9, 20235 min read
Five Marketing Must-Do's for success in 2023
January 9, 2023 Unless you're a life coach, fitness coach, gym owner or nutritionist, your business may be a little quiet once the...
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TL Authentic
Sep 22, 20222 min read
SF Chronicle Hands Sierra Foothills and Lodi Wineries Increased Customer Opportunity
Drastic Changes in Napa and Sonoma Wine Business Model opens door for Sierra Foothills, Lodi and Sacramento Delta Wine and Tourism...
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