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authentic (adj.):  original or true.  not a copy of anything else.  genuine. credible.  trusted.  legit.  the real deal.

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Our Story

TL.Authentic is a marketing studio crafted and led by Tammy McCarley (aka TL) offering purposeful, targeted, measurable marketing guidance, services and support to entrepreneurs and small-to-medium businesses.


Tammy combines experience in international marketing, with industry expertise across wine, sports, health & fitness, financial services, pets, non-profit, education and media industries.  She has worked with Fortune 100 companies, and started a niche travel business from her tiny NYC apartment that made headlines in The Wall Street Journal, New York Times and other publications.  She is a published author, avid photographer, talented writer and speaks Spanish ~ decently-well (most of the time) .  


At her core, she is a warm, friendly small town Michigan girl that loves her kids, family & friends, dogs, time in the mountains, watching her sons play sports, Michigan football, a challenging trail run and an expertly-crafted glass of wine.  

Creating thriving, productive connections between business, brands, audience & community is our passion and the purpose of TL.Authentic.  We look forward to what we can do together!  




Tammy McCarley
Lead Connector & Founder
~ Cricket ~
Lead Office Pal
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